031
ghostwrite x Rocky's Matcha
“Latte”
400% (2024)
031
ghostwrite x Rocky's Matcha
“Latte”
400% (2024)
Blind Dutch Auction
Completed Sep 05, 2024
There were 85 bids for 30 ghosts.
Qty Sold: 30
Clearing Price: $500
ghosts tell stories.
This ghost tells the story of Rocky’s Matcha: a drink that doubles as a cultural connector; a figurative and literal tastemaker; and the preferred caffeine source for discerning creatives since 2022.
All Details
- ghost
- “Latte”
- Size
- 400%
- Dimensions
- 11" H x 4.25" W x 3.25" D
- Available at Auction
- 30
- Population
- 50
- Access Level
- Public Release
- First Appearance
- 09.03.2024
- Category
- Tastemakers
Taxonomy
Food & Beverage
You are what you eat. And drink.
Deceptively Caffeinated
Don't sleep.
Shaman Approved
Optimized for body and spirit.
Taxonomy
Food & Beverage
You are what you eat. And drink.
Deceptively Caffeinated
Don't sleep.
Shaman Approved
Optimized for body and spirit.
ghosts tell stories
This ghost tells the story of Rocky’s Matcha. Like many great businesses before it, the story begins with a chance encounter - like Ben meeting Jerry in a renovated gas station, or Steve meeting Woz in a Palo Alto yoga studio.
Our story begins in 2020, when Rocky Xu met a shaman in Topanga Canyon. The shaman made clear "always tea; never coffee", and so beget Rocky's exploration of matcha. In 2022, a company was born - a traveling tea house called Rocky’s Matcha.
Culture is made when communities come together. At Awake in New York, they come together over Rocky’s Matcha. At Community Goods in Los Angeles, they come together over Rocky’s Matcha. That fuzzy thing we call “taste” extends way beyond aesthetics to our sources of caffeine, which is why your favorite artist, musician, celebrity, brand - they all drink Rocky’s Matcha.
Now that you know the story, catch Rocky’s Matcha and have all the energy needed for your own chance encounter.
